![]() ![]() Interest in NISA has grown since the pandemic as mom and pop investors and even younger Japanese were roused by social media influencers into buying stocks. With these changes, the government aims to double in about five years the 33 trillion yen NISA investment balance at the end of June. The prime minister has led government efforts to expand NISA, increasing the total any person can hold under the scheme to 18 million yen from 2024 and making it permanently tax-exempt. ![]() Kishida wants to change that mindset in order to create a new, sustainable form of capitalism in the world's third-largest economy. Japanese households hold more than 2.1 quadrillion yen ($14.16 trillion) of financial assets, yet their reluctance to take on risk has meant they keep more than half of it in cash, far more than in other developed economies. ![]()
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